AdWords API Tutorial (1 of 9) – Overview

(My Original Blog Post: -*http://api-madness.com/post/adwords-api-tutorial-1-of-9-overview/)

Attention! API Garbage (might be unreadable):

keywords account different

Five so will raise is supposed to the world about some of the other finish in half so.is more about how you judge a release that so Edwards is certainly of it set up for advertisers is the essence which is what I ve are so getting a resistance that would get in in advance and will search in Google is going to come out and see if you reason to get things done to several different networks would call them up well for search and we hope it will search the ethical side of the Caucasus network we have all the affiliate network which is AOL ask people that basically have search enhanced by Google against the recall and I were personally at some sites that this agreement was a contorted each one of these separately or you can sort of last as across all of a few for Google search and affiliates in and out since you can sort of targeted by keyword or you put in your keyword phrases that will find the sites of the searches that are relevant for the continent work you can also target specific sites so if you want to run your times you can massacre and how to run NYC.com is different than independent when you want to do so for keywords we basically charged Oscar so you have added it provides keyword is a good sign if they know whatever your bid was over a new doc excised it is for your for the if you want to just basically show up on the content network you can do something called cost per impression which you pay a certain amount per thousand impressions in the business of 1000 Russians were serving for exclusive right now you can bid on keywords by quickly provide question but one thing he lives in the something else is on the network effect ? Who will search for selflessly different depending on whether things on what you want to know what the effect is that you re after I want to assist stuff that s relevant to your son and the guy was a common come from Cuba because the average finances wasn t able to to keep up with the bottom of things it s the programmatic access to the system or similar for ways to get into Edwards that are not regarding we have the certain original it is a correspondent which is a web-based UI for her Edwards it s the personal accounts that you can pull up and see things in a single page more recently this article the other editor which allows you to suck out the entire account benefits were going to stop out to client-based application runs on Windows and Mac to consolidate out to include bits of off-line events proposed changes to ever become the wood better for having been such accounts and if it really is for some larger things are things that you do happen to have happens very rapidly were ordered by the events on your system and it really is meant for a people wanting in lieu of hard-core it s a lot more work to get up and running them through installing other senator but do nothing to integrate things much more deeply with your backend systems of encounters to the cassette is much better for having large amounts of data opposite computer into things a lot quicker than someone sitting behind the visitor can go to so some terminology is required when you look at the API won t be eagerly sign up it; and CC account of the something under ever called my client Center and we set up a such a master account that is empty to one estimate what you do is honor and CC account you take the effort to constantly come up empty season has access to manage the accounts underneath it on sort of a controlling account immediately ejected people turned out especially if it causes many of many different concert at handling of different regions were different whatever part of the business and that we can have one server company can access all that stuff from us and we didn t bet you get when you sign-up for the production system settings #re: why that s so broken down have a campaign which essentially had to edit on the status update if you have something called at scheduling which will tell you on certain days I was working on was a 40 đŸ™‚ for outs on October the 70 members of the campaign level you don t have groups I was the records as for the faults and bags for keywords and ads on a number to a number of efforts under a campaign it has defaulted this I m going that s the biggest thing as with an aggregate of ads throughout the text on certain shots
and keywords so that I may have a couple hundred keywords in the viruses to pronounce it one of those keywords is off because someone I can worry it will pick ambience and then run for the ads themselves as slick as the protection of the text and GUI you are also a usable go to but could not in the keywords are the Cuba text of my bid on something if the vacation communications vacation rentals and sort out the keywords they also can have been civil overriding the aggregates and they can have over a euro as well so if you have a specific keyword that you run the same add-on but entrepreneurial when the patients were specific and customize the keyword level if you want to set business of having keywords of your recruiter sites you put in what they called the criteria which will such a URL that is one of the site and this is sort of reinforces this is a show on the slightest and CC account to be on top of it without controversy as the structure Edwards is very hierarchical for better or worse in some ways it s easy to understand on what a hassle but this is what is ever structured BHI structures are the oldest a lot of ways it is broken down for a quick 10 services in each service through operates on things at a different level structure is such a unregarded first keywords and sites in Oslo and our services for each one of them depending on what you want to do and work with sort of a higher use of the service to access the beach house and tell you so you don t do restaurant like that would fix up a while ago stuck with it its own industry standard has great support as my witness I think we support with Java.net affiliate PhD Proehl Python who knows what else will be garxe7ons also to stopessentialist XML over HDTV is not a lot a lot a lot to him where she don t use a lot of the really nasty variations of of the soap so are so viscerally early standard, villainous is about as there were tons of libraries that will let you think you can soak multiple lenders unless a client libraries which will essentially web also broke so you have to deal with it and you can simply make calls just so it s a native library and we have those four and we have them right now for what you got a bunch by Java.net Python on similar to rule would suggest there s PhD if you did so those of you lovers were were the calls of APIC looks like native function calls another word of this overall it s all buried someplace which is which of theis the less you really need to know what s going across the wire for some reason I considered the soap so that s about when you really help you that there are exposed to rethink their everything is very and we greatly been keeping them up-to-date as we release new features and API the revenue versions of the client libraries on one missing about the API and bandwidth version right now is if you have over her library will continue to function as depression versions of the API we retire on the older versions about you have to be in lockstep with his into a time to switch over to developing a set environment which lets you basically be living for outs or mock accounts he can do testing in the two crazy things it s a unsolicited smut as realistic as the notes were in production it gives them for many things the same answers depending on regardless of what you do is good and bad of the prickly interaction makes it really nice for things like acceptance tests were very difficult to do in production were the result of the changing depending on what s going on real account and we encourage people use the sandbox on the development of the these the sandbox is a Google account sign up for anything in the Google account in Gmail whatever you think is that and it will essentially give you into MCC in nuclear structure of Donegal in nice clean account structure will the production by resolutely different you sign-up and go through the decision process level of about you after coming to a time to did she have to have a Google account will be doing a CC company sign up if you re a have one we give you something occult tokens we have one for your company is called developer token and then for each U. rightly get the call application token so that you have the applications you run your company the one of over token and three application token sensor helps us track what s going on contractor traffic especially useful for us if that their potential problems or for things we let people know know about making contact people outside without a lettuce of those come through in this part of the sign-up process of the token is also well-suited to factor usage and a certain amount of free if you usage every month depending on how much a activity about words announced by developer token and concerts with that among the applications that s easy for you so you get services that it s a miserably done on correspond of those different levels of the campaign RV we have accounts well it s a bucket under two different groups we have survey campaign management set of services and analysis services that I just recall informational services so they can imagine once or in the campaign service at groups of service for ads which include all the different types of Aztecs video image adds local desires mobile ads for Mossberg on one of my more recent run on some maps and the then we have the informational services we have one for the account of account service which is essentially just high-level things about the Edwards account to you but my preference which networks are targeting of content things like that on some defaults for your account we have locally info service which lets you look at what sort of API usage to this useful for figuring out how to cultivate in an uncertain Center for the rehab services in a worse edition service allows you in a couple of sea keywords to Google crackup of the keywords of interrelated we have a corresponding one for sites outside the prison service which is a cool if you go through and tell it to Linus didn t sites that are related to certain certain categories like to for sports utility are interested in sites that had certain demographics like people with children between into a certain age range on the Intel in its insights are some of another site I will basically crank back a bunch of potential site to see the other campaigns we have the biggest meter service which give it a group or a mock one up and say how much I do think I get if I said I visited my part in this way and obliviousness back in the lawsuit also given a bag of keywords and sing like a 10 million keywords I m thinking of checking out slim through their cellular phones of things watching the traffic one nice thing about that services the if you do many viewers will come back with a small fractions of these are actually wants is expected quick son found out of you if you doesn t talk reasserts a little different wiki wrestler that that is where Jason account a lot of things allow the targeting under bids and sites adversely the service we Justices culture keeper got to go through and says when he skewers actually clicks the garments of our targeted them for what you did when I actually expect under any circumstances effectively on a night if you if you have a larger keywords I m really recommend that you use it one missing about as a result I consider keywords in the lot was to manage your photo users will be much lower and typically don t see any change of your click through rates and the amount of data from Google to really disservice to take advantage of the rubbish for using a lot of keywords Sony but it got us their servers service on the it s called check your traffic leave those services only method and it doesn t have estimate is the last luminous herbivorous report service report service was just to go through nearly sort of summaries of of what s going on account of this idea what position did not ask lawn where my spending my money which adds a more successful with keywords really get more traffic than others and assertive updates developed through putting a request in our soda reports generated and downloaded it reportedly really large he basically will get them from the day prior oral or previous is not a real-time thing you can say what it was having last hour but you can say what to say and figure out what I found were spending money on once a something which they call us a structure report which essentially just goes through your account gets all the structural elements associate a dead tree of campaigns at groups keywords as this returns us off-line statistics that you get to get a snapshot of what is my account look like now if instead of a comeback good unstoppable your account actually has in the in terms of its campaigns of things is much much quicker than going through making individual calls to know to download every single ad group on fewer things like that which can take the large accounts of lowers the Stansfield reports Democrat from much greater than that I m especially for really large accounts on these cases will hopefully do not seem obvious and if you really is geared for people doing lots of stuff you want to integrate tightly with the backend system, to do for a tighter inventory is a great way to the basically inventory operatives in Athens writer on there are several different ways you can sort of analysis this reports you can also get statistics for individual pieces of lots are filled on a likeness of informational services to wear at work I forget more traffic leverage those direction not to God as far as getting keywords and got more copier sites like this and remember if you can t dump a large number of English discomforts see direction in traffic so lots of keywords so you people just don t use you be surprised that the people should train themselves through Google search to depict certain certain words they think might be a contender species sentiment throughout the Minnesota Lynx of the developer guide is no catharsis Google for Edwards API and it s replacing most of these will, we did a Google group that Brian and friends actually maintain if you have questions of things that can be such a pretty good I was surprised how quickly they respond to the questions is a question found for open up on the group on for having troubles this enables them up there to watch it live and sometimes things will be going on a this suggests maintaining and enough there s a huge local samples of their these guys is for this purpose often Bryan Erb are about to the time of sample code snippets allow me to easily compile a lot of the wanted was a great place okay when I do this as Groucho Cody talking paste in your application to leverage that if you want more violence no request from within this flushing it out most of a fairly to your ASIC stuff or so we cover all bases of you wanting some are compensated to let us know if the secret life of the more detailed

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~ by bitahatini on December 19, 2008.

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